Aqua Elements Eau De Toilette by Hugo Boss

Aqua Elements

Aqua Elements Eau De Toilette by Hugo Boss

Introduced By Hugo Boss In 1996 Agua Elements Is A Woody,oriental Aroma. This Eau De Toilette Is Incorporates Patchouli And Sandalwood With Woodsy Hints. It Is Recommended For Daily Wear.

100 ml Spray ~ £ 24.12 - Aqua Elements Eau De Toilette by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss started his apparel manufacturing facility, trendy suits and fragrance were not on the agenda. These days, Hugo Boss is a well established international style empire with a string of shops in 102 international locations, more than 5000 stores and an annual turnover of more than half a billion dollars. However, it was not always so good for the man whose corporation produced one of the world's most fashionable men's clothing lines and currently additionally features Hugo Boss cologne along with other men's accessories.

Hugo Boss began his clothing business during 1923 in Metzingen, where it is even now based, a small town south of Stuttgart, Germany. However, owing to the financial environment inside Germany at the time Boss was forced into liquidation in 1930. Undeterred, Hugo created a new firm and during 1931 became a member of the Nazi party. Through the progress of Adolf Hitler in 1933, Boss's business also began to flourish as he became the formal supplier of uniforms to the SA and SS guards.

With the defeat of Nazism in 1945, Boss was charged with being sympathetic to the Nazi cause and was denied the permission to take part in an election in Germany and forced to pay a fine. He died in 1948 but his business continued and in 1953, with the demand for SS uniforms gone, the business turned its direction to manufacturing suits. The timing was just right, as the male style industry was just establishing itself and through the 60's and 70's Boss suits became the standard for quality, fashionable menswear.

In 1985 the business was floated on the stock exchange as a consequence the biggest shareholder is nowadays the Marzotto textile group. In 1993, precisely 70 years after it was founded, Hugo Boss launched its first cologne, thus producing a department of the company that has gradually grown to be an essential area of business for the company.

Today there are 2 major clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who left in 2002), was discontinued after the release of the spring/summer compilation of 2007. Baldessarini is now a detached business entity that focuses on a more prominent image than its 2 sister brand names. It sells, akin to the other Hugo Boss brands, apparel, footwear, fragrances and accessories but left Hugo Boss after the Spring/Summer 2007 collection had been despatched to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini continues to design the collections; he remains in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses plus a series of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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