Baldessarini Del Mar Eau De Toilette by Hugo Boss

Baldessarini Del Mar

Baldessarini Del Mar Eau De Toilette by Hugo Boss

This Fragrance?s Notes Consist Of Mandarin Orange, Black Pepper, Italian Bergamot, Cinnamon, Cardamom, Moroccan Atlas Cedar, Oliban Resin, Patchouli, Vetiver, And Amber

50 ml Eau De Spray ~ £ 20.23 - Baldessarini Del Mar Eau De Toilette by Hugo Boss
89 ml Spray ~ £ 23.47 - Baldessarini Del Mar Eau De Toilette by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss began his clothing manufacturing facility, trendy suits and cologne were not on the agenda. Now, Hugo Boss is a well established universal style empire with a string of boutiques in 102 international locations, more than 5000 stores as well as an annual revenue of over half a billion dollars. Nevertheless, it was not always so good for the man whose company produced one of the world's most fashionable men's clothing lines and now also includes Hugo Boss aftershave and other men's accessories.

Hugo Boss began his clothing company during 1923 in Metzingen, where it is still situated, a small municipality south of Stuttgart, Germany. But, owing to the financial climate in Germany at the time Boss was forced into bankruptcy during 1930. Undeterred, Hugo set up a new firm and in 1931 became a member of the Nazi party. With the the progress of Adolf Hitler in 1933, Boss's company also started to grow as he became the formal supplier of uniforms to the SA and SS guards.

With the defeat of Germany in 1945, Boss was charged with being sympathetic to the Nazi regime and was denied the entitlement to take part in an election in Germany and forced to pay a fine. He passed away in 1948 but his business survived and in 1953, with the requirement for SS uniforms vanished, the business turned its hand to producing suits. The timing was perfect, as the male style industry was just establishing itself and through the 60's and 70's Boss suits grew to be the standard for quality, fashionable menswear.

In 1985 the company was floated on the stock exchange and the majority shareholder is now the Marzotto textile group. In 1993, exactly 70 years after it was founded, Hugo Boss launched its initial scent, as a result making a section of the corporation which has steadily grown to become a central area of business for the company.

At present there are 2 major clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who quit in 2002), was discontinued following the release of the spring/summer compilation of 2007. Baldessarini is now a detached business division which focuses on a more prominent image than its two sister labels. It sells, akin to the other Hugo Boss brands, clothes, footwear, perfumes as well as accessories but left Hugo Boss after the Spring/Summer 2007 collection had been despatched to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for up to 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini continues to design the collections; he will also be in charge of marketing.

Apart from suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses plus a collection of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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