Boss In Motion Black Eau De Toilette by Hugo Boss

Boss In Motion Black

Boss In Motion Black Eau De Toilette by Hugo Boss

A Fruity Fresh Aquatic Scent With Hints Of Coffee And Tobacco Notes.

38 ml Spray ~ £ 24.76 - Boss In Motion Black Eau De Toilette by Hugo Boss
89 ml Spray ~ £ 34.49 - Boss In Motion Black Eau De Toilette by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss started his outfits manufacturing facility, trendy suits and fragrance were not on the agenda. Now, Hugo Boss is a well established international fashion empire with a string of shops in 102 international locations, more than 5000 retail outlets and an annual revenue of over half a billion dollars. In spite of this, it was not always so good for the man whose business started one of the world's most fashionable men's clothing lines and now additionally incorporates Hugo Boss fragrance along with additional men's accessories.

Hugo Boss began his clothing company during 1923 in Metzingen, where it is still situated, a little municipality south of Stuttgart, Germany. But, due to the financial environment inside Germany at the time Boss was forced into liquidation during 1930. Undeterred, Hugo started a new business and in 1931 became a member of the Nazi party. With the the rise of Adolf Hitler in 1933, Boss's business also started to flourish as he became the authorized supplier of uniforms to the SA and SS guards.

With the demise of Germany in 1945, Boss was accused of being sympathetic to the Nazi regime and was denied the permission to vote in Germany and ordered to pay a fine. He passed away in 1948 but his company continued and in 1953, with the need for SS uniforms finished, the business turned its hand to designing suits. The timing was just right, as the male style industry was just establishing itself and through the 60's and 70's Boss suits formed the standard for quality, fashionable menswear.

In 1985 the company was floated on the stock exchange as a consequence the biggest shareholder is now the Marzotto textile group. In 1993, precisely 70 years after it was founded, Hugo Boss launched its initial scent, therefore setting up a section of the business which has steadily developed to become a key area of business for the company.

At present there are 2 major clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who resigned in 2002), was discontinued following the issue of the spring/summer compilation of 2007. Baldessarini is now an unrelated business entity that focuses on a more esteemed image than its 2 sister brands. It offers, similar to the other Hugo Boss brands, clothes, shoes, fragrances along with accessories but left Hugo Boss after the Spring/Summer 2007 collection had been sent to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini will continue to design the collections; he remains in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses including a range of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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