Boss In Motion Blue Eau De Toilette by Hugo Boss

Boss In Motion Blue

Boss In Motion Blue Eau De Toilette by Hugo Boss

Boss In Motion Blue Was Launched In 2004 By The Design House Of Hugo Boss. This Manly Fragrance Is Spicy And Sweet Giving It A Sharp Aroma. This Masculine Aroma Is Incorporates Sweet, Spicy Oils With Undertones Of Woods. Boss In Motion Blue Is Perfect For Wearing Casually.

41 ml Spray ~ £ 25.41 - Boss In Motion Blue Eau De Toilette by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss began his clothes factory, trendy suits and scent were not on the agenda. Nowadays, Hugo Boss is a well known global style empire with a string of shops in 102 nations, more than 5000 retail outlets as well as an annual revenue of over half a billion dollars. However, it was not always so good for the man whose corporation produced one of the world's most fashionable men's clothing lines and now also includes Hugo Boss fragrance and other men's accessories.

Hugo Boss started his clothing company in 1923 in Metzingen, where it is even now situated, a little municipality south of Stuttgart, Germany. But, due to the financial environment in Germany at the time Boss was forced into bankruptcy during 1930. Undeterred, Hugo created a new firm and in 1931 became a member of the Nazi party. Along with the progress of Adolf Hitler in 1933, Boss's business also started to grow as he became the certified supplier of uniforms to the SA and SS guards.

With the demise of Germany in 1945, Boss was accused of sympathy to the Nazi cause and was denied the entitlement to take part in an election in Germany and forced to pay a fine. He died during 1948 but his company continued and in 1953, with the need for SS uniforms gone, the business turned its hand to creating suits. The timing was perfect, as the male fashion industry was just establishing itself and through the 60's and 70's Boss suits grew to become the level for quality, fashionable menswear.

In 1985 the business was floated on the stock market as a consequence the majority shareholder is nowadays the Marzotto textile group. In 1993, precisely seventy years after it was founded, Hugo Boss launched its initial fragrance, therefore creating a sector of the company that has gradually grown to be a focal area of business for the company.

At present there are two central clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who resigned in 2002), was discontinued following the issue of the spring/summer compilation of 2007. Baldessarini is now an unrelated business division which concentrates on a more esteemed image than its 2 sister brands. It offers, like the other Hugo Boss labels, apparel, footwear, fragrances along with accessories but left Hugo Boss after the Spring/Summer 2007 collection had been sent to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini continues to design the collections; he remains in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, footwear, sunglasses together with a collection of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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