Dark Blue Eau De Toilette by Hugo Boss

Dark Blue

Dark Blue Eau De Toilette by Hugo Boss

Dark Blue Is The Newest Fragrance By Hugo Boss. This Fragrance Contains Indian Lime, Ginger, Cypress, Sage, Patchouli And Suede. Which Makes This A Casual Type Fragrance.

75 ml Spray ~ £ 24.76 - Dark Blue Eau De Toilette by Hugo Boss
124 ml Spray (Tester) ~ £ 26.77 - Dark Blue Eau De Toilette by Hugo Boss
124 ml Spray ~ £ 31.25 - Dark Blue Eau De Toilette by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss began his clothing manufacturing facility, fashionable suits and cologne were not on the agenda. Nowadays, Hugo Boss is a well recognized universal style empire with a group of boutiques in 102 countries, more than 5000 stores along with an annual revenue of more than half a billion dollars. Nevertheless, it was not always so good for the man whose corporation produced one of the world's most fashionable men's clothing lines and currently additionally features Hugo Boss cologne and other men's accessories.

Hugo Boss began his clothing company during 1923 in Metzingen, where it is even now based, a small town south of Stuttgart, Germany. But, owing to the financial climate within Germany at the time Boss was forced into bankruptcy in 1930. Undeterred, Hugo set up a new business and in 1931 became a member of the Nazi party. Through the rise of Adolf Hitler in 1933, Boss's company also started to flourish as he became the formal provider of uniforms to the SA and SS guards.

With the demise of Nazism in 1945, Boss was charged with sympathy to the Nazi cause and was denied the right to take part in an election in Germany and forced to pay a fine. He died in 1948 nevertheless his business survived and in 1953, with the demand for SS uniforms finished, the business turned its direction to designing suits. The timing was ideal, as the male style industry was just establishing itself and through the 60's and 70's Boss suits were to become the level for quality, fashionable menswear.

In 1985 the business was floated on the stock market and the biggest shareholder is now the Marzotto textile group. In 1993, precisely 70 years after it was founded, Hugo Boss launched its first scent, thus making a sector of the company which has gradually grown to become a focal area of business for the company.

At present there are two major clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who resigned in 2002), was discontinued after the release of the spring/summer collection of 2007. Baldessarini is now an individual business division which focuses on a more prestigious image than its two sister labels. It offers, akin to the other Hugo Boss labels, apparel, shoes, fragrances and accessories but left Hugo Boss after the Spring/Summer 2007 collection had been sent to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will remain in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses plus a collection of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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