Egoiste Eau De Toilette by Chanel

Chanel Brand Profile

From her initial millinery shop, opened during 1912, to the Nineteen Twenties, Gabrielle 'Coco' Chanel rose to turn out to be one of the premier fashion designers in Paris, France. Replacing the corset with comfort and casual stylishness, her fashion themes included plain suits and dresses, women's trousers, costume ornaments, scent along with textiles.

Coco Chanel claimed a birthdate of 1893 and a hometown of Auvergne; she was in reality born in 1883 in Saumur. Based on her description of her life story, her mother labored in the poorhouse where Gabrielle was born, and died whilst Gabrielle was barely six, leaving her father with 5 offspring whom he promptly abandoned to the custody of relatives.

She adopted the identify Coco during a fleeting job as a cafe and live performance singer 1905-1908. Initially a mistress of a wealthy military officer then of an English entrepreneur, Coco Chanel drew on the means of these patrons in opening a millinery shop in Paris during 1910, expanding to Deauville and Biarritz. The two men additionally aided her to find purchasers among ladies of society, and her uncomplicated hats became fashionable.

Soon Coco Chanel was expanding to couture, working in jersey, a first in the fashion world of France. By the 1920s, her fashion house had expanded considerably, and her blouse set a fashion trend with its "little boy" look. Her relaxed fashions, short skirts, and casual appearance ended up being in sharp contrast to the corset fashions accepted in the previous decades. Chanel herself dressed in manly outfits, and adapted these more relaxed fashions which other women also found liberating.

In 1922 Coco Chanel launched a fragrance, Chanel No. 5, that became and remained popular, and remains a lucrative product of Chanel's company. Pierre Wertheimer became her accomplice in the perfume business in 1924, and possibly also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her acquaintance Bader 20%. The Wertheimers continue to be in charge of the perfume business today.

Coco Chanel introduced her signature cardigan jacket in 1925 and signature "little black dress" in 1926. A large amount of her fashions had a staying power, and didn't change much from year to year -- or even generation to generation.

Coco Chanel for a short time served as a nurse during World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel's affair through World War II with a Nazi officer also resulted in several years of diminished popularity and an exile of sorts to Switzerland. In 1954 her comeback restored her to the primary ranks of haute couture. Her natural, casual clothes including the Chanel suit once again caught the eye -- and purses -- of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she passed away. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1983.

In addition to her work with high fashion, Coco Chanel also designed stage costumes for such plays as Cocteau's Antigone (1923) and Oedipus Rex (1937) and film costumes for several movies, including Renoir's La Regle de Jeu. Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.

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