Egoiste Platinum Eau De Toilette by Chanel

Chanel Brand Profile

From her earliest millinery premises, opened during 1912, to the 1920s, Gabrielle 'Coco' Chanel rose to develop into one of the best fashion designers in Paris, France. Replacing the corset with comfort along with casual elegance, her fashion themes included down-to-earth suits and dresses, women's trousers, costume jewelry, perfume and textiles.

Coco Chanel claimed a birthdate of 1893 and a place of birth of Auvergne; she was in fact born in 1883 in Saumur. Based on her description of her life story, her mother was employed at the poorhouse where Gabrielle was born, and died when Gabrielle was just six, leaving her father with 5 children whom he swiftly abandoned to the supervision of relatives.

She adopted the name Coco during a short career as a cafe and concert singer 1905-1908. Originally a mistress of a rich military officer followed by that of an English businessman, Coco Chanel drew on the funds of these patrons in opening a millinery shop in Paris during 1910, expanding to Deauville and Biarritz. The two gentlemen additionally helped her to find buyers among ladies of society, and her simple hats became fashionable.

Soon Coco Chanel was expanding to couture, working in jersey, a first in the French fashion world. By the Nineteen Twenties, her fashion house had expanded significantly, and her chemise became a style trend with its "little boy" appearance. Her relaxed fashions, short skirts, and casual appearance ended up being in sharp contrast to the corset fashions popular in the preceding decades. Chanel herself dressed in mannish clothing, and tailored these more comfy fashions which other women also found liberating.

In 1922 Coco Chanel launched a scent, Chanel No. 5, that became and remained popular, and remains a lucrative product of Chanel's company. Pierre Wertheimer became her partner in the perfume business in 1924, and possibly also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her colleague Bader 20%. The Wertheimers continue to control the perfume company now.

Coco Chanel released her signature cardigan jacket in 1925 and signature "little black dress" in 1926. A large amount of her fashions had a staying power, and didn't change a great deal from year to year -- or even generation to generation.

Coco Chanel for a short time acted as a nurse during World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel's affair in World War II with a Nazi officer also resulted in several years of diminished recognition and an exile of sorts to Switzerland. In 1954 her comeback restored her to the primary ranks of haute couture. Her natural, casual garments including the Chanel suit once again caught the eye -- and purses -- of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she passed away. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1983.

In addition to her work with high fashion, Coco Chanel also created stage costumes for such plays as Cocteau's Antigone (1923) and Oedipus Rex (1937) and film costumes for several films, including Renoir's La Regle de Jeu. Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.

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