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Gucci Pour Homme Eau De Toilette by Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his original leather merchandise plus small bags store in his native Florence in 1921. Having beforehand worked in London's Savoy Hotel absorbing the refined tastes of English nobility, he introduced this awareness to Italy by way of fashionable leather-based wares fashioned as well as produced by the master craftsmen of Tuscany.

1930s
During the Nineteen Thirties, a chic international clientele is attracted to the collection of footwear, belts, gloves, luggage as well as trunks. The equestrian-inspired horse bit and stirrup motifs ended up becoming enduring symbols of the fashion house, and of an increasingly progressive design aesthetic.

1940s
Facing a diminished amount of resources in the second world war, Gucci demonstrates itself to be an enterprise synonymous with exceptional imagination as well as inspiration. The traditional Bamboo Bag is introduced, and swiftly establishes itself as one of the earliest of many iconic products. A favorite amongst royalty and celebrity alike, the bag is still available today.

1950s
The trademark green-red-green web, a by-product of the saddle girth, results in being a big hit in the Fifties and even in the present day it remains one of the most well-known brand identifiers. Further retail outlets open in Milan and New York signaling the foundation of a international presence as a forward-looking luxurious brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the corporation following the passing away of Guccio Gucci in 1953.

1960s
Gucci introduces products that are treasured by the most iconic figures of the age and results in being known for producing timeless designs. The printed Flora silk scarf is designed for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, these days it is referred to as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Retail outlets open in London, Paris, Palm Beach and Beverly Hills continuing the global expansion of the Gucci name.

The legendary interlocking double 'G' logo is adopted in the mid 1960s.

1970s
Shops open in Hong Kong and Tokyo because development is targeted in the direction of the Far East. Product diversification increases and the company carrys out key research into additional lavish materials. Modern, innovative concepts are produced and additional product categories are launched. The original classic designs are modernised using new shapes and colours whilst keeping the quality and craftsmanship that is overriding for the brand.

1980s
Gucci becomes a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the company with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Bahrain-based investment enterprise, Investcorp, buys the remaining fifty percent of shares belonging to Aldo Gucci and his descendants.

1990s
International approval follows the relaunch of Gucci which is inspired by a pioneering combination of innovation and tradition. Tom Ford becomes creative executive of Gucci in 1994 and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses instantly grow to be icons of Ford's exceptional vision.

Gucci makes the extremely successful change to a fully public company through the appointment of Domenico De Sole as CEO in 1995. The European Business Press Federation names Gucci "European Company of the year 1998" for its strategic foresight, management quality and overalll economic and monetary performance. A strategic venture with Pinault-Printemps-Redoute is created in 1999 and turns Gucci into a multi brand group.

2000s
Neilson company names Gucci the most popular luxury brand in the world during 2007 cementing its amazing universal accomplishment. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 creating a single vision that fuses past and present; history and modernity. Exploring its prosperous heritage and incomparable craftsmanship capabilities, main house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a inventive new look.

The partnership with UNICEF, first started in 2005, expands on an annual basis becoming a key corporate initiative that blends nicely with the Italian brands global reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his management the legendary Italian brand's exclusive heritage and long-lasting standards are emphasised in conjunction with its high fashion and aspirational style.

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