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Gucci (new) Eau De Toilette by Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his earliest leather goods plus small baggage premises in his native Florence in 1921. Having up to that time worked in London's Savoy Hotel absorbing the refined tastes of English nobles, he presented this sensibility to Italy via fashionable leather merchandise created as well as produced by the master craftsmen of Tuscany.

1930s
During the Thirties, a stylish international clientele is attracted to the collection of shoes, belts, gloves, luggage as well as trunks. The equestrian-inspired horse bit and stirrup motifs were becoming long-term symbols of the fashion house, and of an increasingly impressive design aesthetic.

1940s
Facing a diminished supply of resources during the second world war, Gucci demonstrates itself to be a business synonymous with exceptional creativity along with inspiration. The classic Bamboo Bag is launched, and swiftly establishes itself as one of the earliest of many iconic products. A favorite amongst royalty and celebrity alike, the bag is still available today.

1950s
The trademark green-red-green web, a spinoff of the saddle girth, becomes a big success in the Fifties and even at present it remains one of the most memorable trademark identifiers. Further retail outlets open in Milan and New York signaling the dawn of a worldwide presence as a contemporary luxury brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the organization following the passing away of Guccio Gucci in 1953.

1960s
Gucci introduces products that are loved by the most iconic figures of the age and results in being renown for developing ageless designs. The printed Flora silk scarf is created for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, today it is referred to as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Stores open in London, Paris, Palm Beach and Beverly Hills continuing the worldwide growth of the Gucci name.

The legendary interlocking double 'G' logo is adopted in the mid 1960s.

1970s
Shops open in Hong Kong and Tokyo as expansion is targeted towards the Far East. Product diversification increases and the company carrys out key research into extra deluxe materials. New, innovative concepts are produced and additional product categories are launched. The original classic designs are modernised with new shapes and colours whilst preserving the quality and craftsmanship that is vital for the brand.

1980s
Gucci becomes a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the company with fifty percent of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment enterprise, Investcorp, obtains the remaining half of shares belonging to Aldo Gucci and his descendants.

1990s
Worldwide praise follows the relaunch of Gucci which is inspired by a innovative combination of innovation and tradition. Tom Ford becomes creative manager of Gucci during 1994 and he injects a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses instantly turn out to be icons of Ford's exceptional vision.

Gucci creates the extremely successful change to a fully public corporation with the appointment of Domenico De Sole as CEO in 1995. The European Business Press Federation pronounces Gucci "European Company of the year 1998" for its strategic vision, management quality and overalll profitable and financial performance. A strategic venture along with Pinault-Printemps-Redoute is formed in 1999 and changes Gucci into a multi brand group.

2000s
Neilson company names Gucci the most popular luxury brand in the world in 2007 cementing its amazing global achievement. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 producing a single vision that fuses past and present; history and modernity. Exploring its prosperous heritage and unrivaled craftsmanship capabilities, significant house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a inventive new look.

The association with UNICEF, originally started in 2005, expands on an annual basis becoming a key company initiative that blends well with the Italian brands international reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his management the fabled Italian brand's exclusive heritage and long-lasting ideals are stressed in conjunction with its high fashion and aspirational style.

Also from Gucci:-

Envy
Gucci (new)
Gucci Pour Homme Ii
Gucci Pour Homme

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